the franco edit
LA-based Photography and UGC creation
Luis Franco is a photographer and UGC creator who crafts emotionally charged, conversion-driven visuals that elevate brand storytelling. With a keen eye for detail and a deep understanding of audience psychology, they bridge product to viewer—transforming content into connection. Every image is a one-of-one asset designed to drive engagement, trust, and sales.
photography services
Franco delivers a refined suite of photography and video services across E-commerce, UGC, and Lifestyle—each crafted to spark connection, inspire trust, and drive results. From scroll-stopping product shots to authentic, story-driven content, every asset is designed to deepen resonance and elevate brand presence. These visuals don’t just fill a feed—they form the foundation of a cohesive, conversion-ready brand identity. With Franco behind the lens, content becomes a catalyst for growth. Behind every shoot is a trusted team committed to excellence. Luis collaborates with a seasoned makeup and hair artist with over 10 years of experience, ensuring every subject is camera-ready with precision and care. Supported by a circle of well-rounded creatives who don’t cut corners, each production is executed with intention, efficiency, and brand alignment. From prep to post, this is a team that shows up with skill, integrity, and results.
UGC COLLECTION
From Nike Swim to All Who Wander and Wolf Pack, Luis creates UGC that transcends niche. Each photo is crafted to connect resonant, align with brand identity, and leave a lasting impression.
E-COmmerce COLLECTION
Luis’s E-commerce work blends precision with emotion—delivering clean, conversion-ready visuals that build trust and elevate brand identity. Every image is styled to sell and crafted to connect.
LIFE Style COLLECTION
Luis’s Lifestyle work captures the in-between moments that make brands feel human. With a focus on story, setting, and soul, each image invites the viewer into a lived experience—building trust, aspiration, and emotional connection through every frame.